Hip-hop legend Snoop Dogg is looking to turn Death Row Records into an NFT label. Like other artists, the California-based rapper delves into blockchain-based applications to fuse music with the new digital age. If all goes well, his NFT could be among the best projects to keep an eye on in 2022.
Snoop Dogg announced his enthusiasm regarding NFTs and the Metaverse on the social media platform Clubhouse on February 15:
Death Row will be an NFT label. We will be putting out artists through the metaverse and a whole other chain of music. Just like when we broke the industry when we were the first independent [record music label] to be major, I want to be the first major in the metaverse.
The announcement came shortly after the rapper acquired the label on February 10. Snoop performed during the Super Bowl halftime with musicians Dr. Dre, Mary J. Blige, and Eminem a few days later.
This is not the first time Snoop Dogg talks about his newfound love for non-fungible tokens. In September 2021, he announced the imminent release of a personal NFT collection, “Cozomo de Medici,” worth over $17 million.
Also, on February 9, the hip-hop icon released another NFT collection with Gala Games. The “Stash Box” NFT collection represents his latest album, “Bacc on Death Row,” and amassed over $50 million in sales. Simply put, buyers would receive one of the album’s songs as NFT.
Famous Brands Are Crowding the Metaverse
As blockchain-based applications gain mainstream adoption, more famous brands want a slice of the Metaverse pie. For instance, investment bank JP Morgan has recently joined Decentraland, one of the most popular Metaverse worlds.
Also, some tout beverage maker Monster Energy to venture into the virtual space. These announcements could have a domino effect attracting more companies, artists, and celebrities in the Metaverse. Soon, the rapidly expanding virtual world will host all our favorite brands in one form or another.